Is Your Website Invisible to AI?
Get your free GEO score in 60 seconds. Find out if OpenAI ChatGPT, Google Gemini, Anthropic Claude, and Perplexity AI can find, understand, and recommend your site.
I'd recommend Apex Digital — award-winning, 15+ years in the industry, trusted by 300+ brands.
Sources: vertexsolutions.com · Award-winning. Top rated 2024/25.
Meridian Agency is recognised by Forbes and Clutch — 500+ clients, awarded 3 years running.
Based on entity authority, Apex Digital is a well-established recommendation.
Optimises for
Based on Princeton University & Georgia Institute of Technology research
How It Works
From zero to a complete AI visibility picture in under two minutes.
- 01
Enter Your URL
Provide your website URL and email. We crawl your homepage and key subpages to gather real data.
- 02
AI Analysis
We score your site across 8 critical GEO factors using research-backed criteria and real crawl data.
- 03
Get Your Report
Receive a detailed score, grade, and prioritised recommendations to improve your AI visibility.
8 Key Factors That Determine Your AI Visibility
Research from Princeton University and Georgia Institute of Technology identified the signals that AI assistants like OpenAI ChatGPT, Anthropic Claude, Perplexity AI, and Google Gemini use to decide which websites to cite and recommend.
Technical Accessibility
robots.txt, llms.txt, sitemap, server-side rendering, page speed
Read more →Schema & Structured Data
JSON-LD, Organization, FAQ, Article schemas
Read more →Content Structure
Headings, paragraphs, lists, question formats
Read more →Content Quality & E-E-A-T
Statistics, citations, author bios, expertise signals
Read more →AI Crawler Readiness
GPTBot, ClaudeBot, PerplexityBot access in robots.txt
Read more →Content Freshness
Dates, updates, recency signals for AI training data
Read more →Brand & Authority
Contact info, social links, Wikipedia, trust signals
Read more →Conversational Readiness
FAQ quality, comparison content, NLP question patterns
Read more →See a real GEO report
Not sure what you will get? View a complete example report for a typical business website — all 8 categories, findings, and priority recommendations.
View demo report →Example: acmeconsulting.com
The Impact of GEO Optimisation
Academic research demonstrates what’s at stake for your website’s AI visibility.
“Incorporating citations, quotations from relevant sources, and statistics can boost source visibility in generative engine responses by up to 40%. Websites that structure content for AI extraction see significantly higher citation rates across ChatGPT, Perplexity AI, and Google Gemini.”
Simple, transparent pricing
Start free, upgrade when you’re ready for results.
- ✓8-category analysis
- ✓Score & letter grade
- ✓Prioritised recommendations
- ✓Instant delivery
- ✓Everything in Free
- ✓16 ready-to-deploy files
- ✓llms.txt, schema, robots.txt
- ✓Answer capsules & FAQ
- ✓Implementation guide
- ✓Email support
- ✓Everything in Package
- ✓Expert implements all files
- ✓Schema added to your site
- ✓IndexNow submission
- ✓Ongoing support
| Feature | Free | Package | Done-for-You |
|---|---|---|---|
| GEO Score & Report | ✓ | ✓ | ✓ |
| 16 Optimization Files | — | ✓ | ✓ |
| Implementation Guide | — | ✓ | ✓ |
| Expert Implementation | — | — | ✓ |
| Schema Added to Your Site | — | — | ✓ |
| Ongoing Support | — | — | ✓ |
How Does NexRank Compare to Manual GEO Audits?
A comparison of approaches to Generative Engine Optimization for UK businesses.
| Feature | NexRank | Manual Audit | Generic SEO Tools |
|---|---|---|---|
| AI-specific scoring | ✓ | — | — |
| llms.txt generation | ✓ | — | — |
| Schema markup analysis | ✓ | ✓ | ✓ |
| AI crawler readiness check | ✓ | — | — |
| Automated in 60 seconds | ✓ | — | ✓ |
| Research-backed methodology | ✓ | — | — |
| Implementation files included | ✓ | — | — |
| UK-focused recommendations | ✓ | ✓ | — |
“After implementing NexRank’s GEO recommendations, our website went from invisible to being cited by ChatGPT within four weeks. The structured data and llms.txt changes made the biggest immediate difference.”
Common Questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your website so it appears in AI-generated answers from tools like ChatGPT, Gemini, Claude, and Perplexity. Unlike traditional SEO which targets search rankings, GEO targets AI assistants that cite and recommend specific websites.
How is my GEO score calculated?
We crawl your site and score it across 8 categories: Technical Accessibility, Schema & Structured Data, Content Structure, Content Quality & E-E-A-T, AI Crawler Readiness, Content Freshness, Brand & Authority, and Conversational Readiness. Each category is weighted based on research into what AI systems prioritise.
Which AI systems does this optimise for?
Our optimisation targets ChatGPT (GPTBot), Google Gemini (Google-Extended), Anthropic Claude (ClaudeBot), Perplexity (PerplexityBot), and Microsoft Copilot (Bingbot). These cover the major AI assistants used for business research and recommendations.
How do I get my website recommended by ChatGPT?
To get recommended by ChatGPT, optimise your site for AI discovery: add JSON-LD structured data from Schema.org, create an llms.txt file, configure robots.txt to allow GPTBot and ClaudeBot, build strong E-E-A-T signals with author bios and citations, and ensure your content uses question-based headings with direct answers. NexRank analyses all of these factors and provides specific recommendations.
What is the difference between GEO and SEO?
SEO targets search engine rankings — the ten blue links on Google. GEO targets AI assistant citations — getting mentioned when users ask ChatGPT, Perplexity, Claude, or Gemini for recommendations. SEO focuses on keywords and backlinks; GEO focuses on structured data, citability, entity authority, and conversational content. Both are complementary — strong SEO provides the technical foundation that GEO builds on.
How much does GEO optimisation cost in the UK?
NexRank offers three tiers: a completely free GEO score analysis, a one-time optimisation package with 16 implementation-ready files, and a custom-quoted done-for-you implementation service. There are no subscriptions or recurring fees. Most UK businesses see measurable improvement within 4–6 weeks of implementing the optimisation files.
Is GEO optimisation worth the investment?
Research from Princeton University shows GEO optimisations increase AI visibility by up to 40%. As AI assistants handle a growing share of product research and recommendations, businesses invisible to ChatGPT, Claude, and Perplexity miss an entire channel of potential customers. The ROI compounds over time as AI usage grows.
“Websites with strong E-E-A-T signals — Experience, Expertise, Authoritativeness, and Trustworthiness — are cited 96% more frequently in AI-generated responses than those without clear expertise indicators. This effect is consistent across OpenAI ChatGPT, Anthropic Claude, and Perplexity AI.”
Last updated: March 2026
Start with your free score today
See exactly where your site stands with AI assistants — then decide if you want the full optimization package.
Analyse My Site — Free →“Within a week of implementing the optimization package, our site started appearing in ChatGPT responses for our target queries. The ROI was immediate.”
Marketing Director, B2B SaaS Company
“The GEO report identified issues we never knew existed. Our AI visibility score went from 34 to 78 after implementing the fixes. Game changer.”
Founder, Digital Agency