About NexRank
Helping UK businesses become visible to the AI systems that are reshaping how people discover products and services. Based in London, United Kingdom.
Our Mission
AI assistants like ChatGPT, Claude, Gemini, and Perplexity are becoming the first place people turn for recommendations. Yet most websites are invisible to these systems — not because they lack quality content, but because they aren't structured for AI discovery.
NexRank exists to close that gap. We provide actionable, research-backed analysis that shows businesses exactly how to optimise their sites for AI citation — and deliver the implementation files to make it happen.
What We Do
GEO Analysis
We score your website across 8 categories that determine how well AI systems can find, understand, and cite your content. Our scoring is based on peer-reviewed research from Princeton University, Georgia Institute of Technology, and real-world AI citation data.
Query Citation Analysis
We evaluate how likely AI models are to cite your site for specific search queries — showing you exactly where you rank in the AI recommendation landscape.
Implementation Packages
We generate 16 implementation-ready files tailored to your site — from llms.txt and schema markup to answer capsules and entity strategy guides. Everything you need to improve your AI visibility.
Done-For-You Implementation
For businesses that want expert hands on the implementation, our team handles everything — from deploying structured data and llms.txt to configuring robots.txt and optimising content structure across your site.
Our Team
Kyle Fairburn
Founder & AI Specialist
Product leader with deep expertise in artificial intelligence, conversational AI, and chatbot systems built across the UK financial services sector. Founded NexRank to help businesses navigate the shift from traditional search to AI-powered discovery — combining hands-on AI development experience with a data-driven approach to generative engine optimisation.
Our Approach
Every recommendation we make is grounded in research. We reference the Princeton University GEO study, Georgia Institute of Technology AI search research, Gartner AI forecasts, and real AI citation data. We continuously test our methodology against actual AI system behaviour. We don't guess — we measure, analyse, and verify.
Get in Touch
Have questions about GEO or want to discuss a custom analysis? We'd love to hear from you.
Email: hello@nexrank.co.uk
Location: London, United Kingdom