Research-backed guides on making your website visible and citable by AI assistants. No fluff — just actionable strategies that work.
Real-world case studies showing how UK businesses across e-commerce, SaaS, professional services, and local business sectors improved their AI visibility through GEO optimization.
A comprehensive, research-backed checklist of 50 actionable steps to optimise your UK website for AI assistant visibility across ChatGPT, Claude, Gemini, and Perplexity.
A comprehensive comparison of the best Generative Engine Optimization tools available to UK businesses in 2026, from free analysis tools to enterprise platforms.
AI queries are conversational. Users ask complete questions, not keyword strings. Sites that structure content around natural language questions — with FAQs, comparison pages, and answer capsules — get cited dramatically more often.
AI systems recommend brands they know and trust. Entity authority — your presence in knowledge graphs, directories, and third-party sources — is what makes AI assistants confident enough to name your business by name.
AI assistants prefer recent sources. Outdated content gets deprioritised in retrieval systems — even if it is technically accurate. Here is how to signal freshness to AI crawlers and avoid the "stale content" penalty.
Five AI crawlers power the major AI assistants — and most websites are accidentally blocking at least one of them. This guide covers every AI crawler user-agent, how to configure access, and how to test your configuration.
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is the quality framework used by both Google and AI systems. Sites that demonstrate these signals are cited significantly more often in AI-generated responses.
How you structure content matters as much as what you write. AI systems parse pages differently from humans — they favour clear hierarchies, structured lists, and answer-first writing that can be extracted verbatim.
AI assistants do not guess what your content is — they read explicit machine-readable labels. JSON-LD structured data is the most direct way to tell AI systems exactly what your organisation is, what you offer, and what questions you answer.
The technical layer of GEO determines whether AI crawlers can reach your content at all. robots.txt misconfigurations, missing llms.txt, and slow page loads are silently blocking millions of sites from AI visibility.
SEO gets you ranked in Google. GEO gets you cited by AI. In 2025, you need both — but they require different strategies. Here is a complete breakdown of the differences, overlaps, and how to prioritise.
AI assistants send their own crawlers to index your content. Understanding how GPTBot, ClaudeBot, PerplexityBot, and Google-Extended work is the first step to ensuring they can find and cite your site.
Generative Engine Optimization (GEO) is the practice of making your website visible and citable by AI assistants like ChatGPT, Gemini, Claude, and Perplexity. Here is everything you need to know.
We publish new research-backed GEO guides every week. In the meantime, run a free GEO analysis of your site.
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